Scott Stratten
Author
Language
English
Formats
Description
""[Insert Name Here] has written a game changer for [Insert Industry Here]. Drop everything and read this book!"-Famous author who hasn't read this book" ""This author has paid $8,000 to be part of my 'bestselling author program' and he gets a testimonial as part of his fee. This is it."-Bestselling author who has written a testimonial for every biz book out there" ""This book has a great amount of words."-Fortune 500 CEO who was at an open-bar event...
Author
Language
English
Description
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling listeners to apply the concepts immediately...
Author
Language
English
Description
UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include:
• Taking the pulse of your customers, company, and industry
•...
Author
Language
Español
Description
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers,...